Jefferson City Lodging Tax

Jefferson City Lodging Tax History & Framework

In 1989, the City of Jefferson established a 2% lodging tax. The city adopted Ordinance No.14744, executing an agreement with the Jefferson City Area Chamber of Commerce for the administration of a lodging tax fund, which resulted in the formation of the Jefferson City Convention and Visitors Bureau (JCCVB). In April 2001, the JCCVB separated from the Chamber as a new 501(c)6 not-for-profit corporation.

In August 1998, residents voted to increase the lodging tax to 3%. It was renewed in February 2009.

On February 8, 2011, Jefferson City voters approved Proposition A, which stated: “Shall the City of Jefferson levy a tax on seven percent (7%) on each sleeping room occupied and rented by transient guests of hotels and motels located in the city, where the proceeds of which shall be expended for promotion of tourism.”

This vote increased the lodging tax to 7% through April 30, 2035, unless renewed by voters. 

Sponsorships:

Sponsorship dollars and event support bring events into Jefferson City, including MSHSAA State Track & Field Championships, USA Gymnastics State Championship, Salute to America, Show Me State Air Show, & Border Wars Archery Tournament.

Marketing:

The JCCVB’s marketing efforts attract visitors to the community by showcasing all that the city has to offer, including events, attractions, and local businesses. This is done through print ads, sponsored articles, and streaming ads placed on multiple interstate markets and platforms.

The JCCVB works closely with the Missouri Division of Tourism. The MDT Marketing Matching Grant requires ads to be placed 50+ miles outside the destination, which is why locals often don’t see them. Local partnerships include City Magazine, ABC 17, and the Capital City Dining Guide.

How does this affect you?

Economic impact is the visitor dollars spent in JCMO retail shops, hotels, restaurants, gas stations, and other businesses.

Without tourism, the average Missouri household would face an additional tax burden of $632.**

Events have created nearly $12M economic impact in 2025 so far.

**Missouri Division of Tourism Annual Report