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Above hotel rendering is not final.


Hotel & Conference Center FAQ

Your resource for all hotel and conference center questions!


Jefferson City Tourism History & Framework

In 1989, an ordinance was adopted by the City of Jefferson authorizing the Mayor and City Clerk to execute an agreement with the Jefferson City Area Chamber of Commerce for the administration of a lodging tax fund. This resulted in the formation of the Jefferson City Convention and Visitors Bureau. In April 2001, the Bureau separated from the Chamber of Commerce as a new 501 (C)6 not-for-profit corporation. The City of Jefferson contracts with the Jefferson City Convention and Visitors Bureau, Inc. to market Jefferson City as a desirable destination.


On February 8, 2011, Jefferson City voters approved Proposition A, which was to increase the lodging tax to 7% through April 30, 2035, unless renewed by voters. The funds were designated for a conference center. Four percent of this tax is earmarked for the conference center fund. This tax is paid by visitors when they stay in a hotel, it is not paid by Jefferson City residents.

In FY23, it's reported $336.24 was the average amount spent per person per overnight trip, and Cole County had $192,986,567.02 generated in NAICS spending with 3,895 employed in the tourism industry. The more people we attract to the area, the more money will be spent here. The development of the hotel and conference center will not only bring visitors in, but it will also create new hospitality jobs in the community.


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